FANSCORE SPONSORSHIP ANALYTICS
FANSCORE / SPONSORSHIP REVENUE
Revenue & Attribution Center
Montana State · 2026 Football
DEMO DATA
WHAT FANSCORE MADE YOU
$127,000
New sponsorship revenue from FanScore-created inventory
Total through FanScore$184,500
Remaining sellable inventory$49,000
Revenue / $1 platform cost$4.23
PARTICIPATION FUNNEL
Exposure → Action → Conversion
REVENUE MIX
Incremental Revenue Created
VALUE PROOF
Traditional Exposure vs. FanScore Participation
Traditional Sponsorship
Visibility
Signage, broadcast, hospitality, social and digital placements remain valuable exposure assets.
✓ Impressions✓ Reach— Participation— Conversion attribution
FanScore Sponsorship
Participation + Attribution
Creates new sellable inventory around what fans actually do before, during and after game day.
✓ Verified exposure✓ Game plays✓ Fan actions✓ Conversion attribution
INVENTORY CREATION
What FanScore Created to Sell
Open Opportunity$43,000
| Property | Available | Sold | Sell-Through | Revenue | Remaining |
|---|
CAMPAIGN ATTRIBUTION
Performance by FanScore Property
| Campaign | Sponsor | Fans | Plays | Actions | Clicks | Conversions | Revenue |
|---|
ATHLETE ATTRIBUTION
Who Drives Sponsor Value
| Athlete | Fans Driven | Game Plays | Sponsor Actions | Conversions | Revenue Attribution |
|---|
UNSOLD SPONSORSHIP OPPORTUNITY
$63,500
Inventory FanScore has already created that the sales team can still monetize.
RENEWAL INTELLIGENCE