Who's It For?

Go-getters who want control over their brand. Shopify makes it simple to design, launch, and manage your own store. It’s the perfect platform for hands-on athletes and families ready to turn NIL potential into long-term success.

Let's Get Rolling

custom shopify stores built by the nil shop

NIL Shop-ify Partnerships

Starter Package

Tier 1: Starter Store

Best for: Athletes or parents who want a simple, ready-to-sell Shopify store built fast.

What’s Included

  • Custom Shopify theme setup using The NIL Shop’s pre-designed layout
  • Up to 5 products uploaded (shirts, hoodies, hats, etc.)
  • Basic product descriptions, titles, and SEO setup
  • NIL-compliant “About,” “Contact,” and “Policies” pages
  • Connection to The NIL Shop’s print-on-demand and fulfillment partners
  • Mobile optimization for all pages
  • 30-minute onboarding call + setup guide PDFs

Turnaround Time

5–7 business days from the time all required content (logos, product photos, bios, etc.) is received.

Price

$749 one-time setup fee

  • Shopify subscription not included (paid directly to Shopify by client).
  • Domain purchase not included (can be purchased through Shopify or a third-party).
  • Client is responsible for all ongoing Shopify app fees or upgrades.
  • Product photos and logos must be supplied by the client or selected from The NIL Shop’s template library.
  • Ongoing maintenance, product additions, or design revisions are billed at $50/hr unless on a support plan.
  • Turnaround time may vary if client assets or approvals are delayed.
  • All stores are launched under the athlete’s own Shopify account and ownership.

Captain Package

Tier 2: Captain Store

Best for: Athletes ready to scale with advanced features like camps, downloads, and autographs.

What’s Included

  • Everything in Starter Store, plus:
  • Up to 10 total products (organized into multiple collections: apparel, camps, downloads, etc.)
  • Integration with key Shopify apps for:

    Camp & clinic registration
    Autograph & memorabilia ticketing
    Digital downloads (training guides, videos, programs)
  • Custom domain connection (e.g., yourname.shop)
  • 5 branded product designs included
  • Setup of email marketing flows (launch + abandoned cart)
  • 60-minute live training & walkthrough session
  • One round of design revisions included

Turnaround Time

10–14 business days after all assets and information are submitted.

Price

$2499 one-time

or

$250/month (includes monthly updates, 1 hour of support, and app monitoring)

  • Shopify plan, domain fees, and app subscriptions are not included in the quoted price.
  • Monthly plan requires a 3-month minimum commitment; cancel anytime thereafter.
  • Client is responsible for providing finalized logos, bios, and copy before design begins.
  • Additional design requests, beyond included revision rounds, billed at $50/hr.
  • The NIL Shop is not responsible for trademark or licensing approval from schools, conferences, or brands.
  • Shopify payments and taxes are managed through the client’s account; The NIL Shop does not process payments.
  • All integrations will be tested at delivery, but post-launch maintenance beyond included support is optional.

All Star Package

Tier 3: All Star

Best for: Athletes building a long-term business and full online presence.

What’s Included

  • Everything in Captain Store, plus:
  • Custom-branded Shopify theme (logo, typography, color palette)
  • 1-hour Merch Strategy Session (positioning, pricing, and launch roadmap)
  • Full homepage design (hero banner, video integration, testimonials, and highlights)
  • Email list growth setup (sign-up forms, popups, and newsletter templates)
  • SMS marketing integration and automation setup
  • Affiliate tracking and referral system for family/fans
  • Social Media Launch Kit:
    Instagram bio link design
    5 ready-to-post launch graphics
    Caption & hashtag guide
  • One month of post-launch support (store monitoring, edits, and analytics check)

Turnaround Time

2–3 weeks from the time all content is submitted.

Price

$7499+

  • All Shopify, domain, and third-party app fees are paid directly by the client.
  • The NIL Shop retains the right to feature your store in marketing/promotional materials (with credit).
  • Client is responsible for providing legal and NIL compliance documentation for approval where required.
  • Any additional integrations (CRMs, merchandise APIs, etc.) may incur added costs.
  • Refunds are not available once design work begins.
  • Revisions beyond included rounds or changes requested after approval are billed at $75/hr.
  • The NIL Shop is not responsible for fulfillment errors or supplier delays once the store is launched.
  • Payment must be received in full before final store transfer or launch.

Schedule A Walk Through