shopify build-outs
Why launch a shirt when you can own the store?
Shopify provides you the infrastructure to centralize, maximize, and effectively manage your business during and beyond your playing career. If your team is prepared to put forth the effort, let's get started.
Starter
We’ll set up your Shopify store with your logo, colors, and basic pages, then hand over the keys.
$99/Month
What’s included:
Store Setup + Theme Installation
Up to 5 products
6 Pages
Payment & shipping setup
Mobile-responsive design
Basic SEO
1:1 Walkthrough
Professional
A fully branded, professional store designed to look and perform like a top-tier athlete brand.
$199/Month
What’s included:
Store Setup + Theme Installation
Full Brand Kit
Up to 15 products uploaded
Branded collection pages
Social Media Integration
Brand color palette + style guide setup
Basic email marketing setup
Blog/news page
Premium
A white-glove Shopify build that delivers pro-level branding, automations, and everything your athlete needs to earn online.
$299/month
What’s included:
Store Setup + Theme Installation
Full Brand Kit
Up to 25 products
12 Pages
Payment & shipping setup
Mobile-responsive design
Basic SEO
1:1 walkthrough
Recent shopify builds
clevan thomas + 406CT
Former Montana State WR Clevan Thomas partnered with The NIL Shop for his Personal Training business's new website
Shopify design packages
Monthly Management
Starter Management — $100/month
Perfect for: Athletes and small brands who want basic maintenance and peace of mind.
Launch your store once — then let us keep it running. We’ll handle the updates, check your analytics, and make sure everything’s working the way it should.
What’s included:
- Add/remove up to 5 new products per month
- Update product info, pricing, and images
- Monthly store optimization (links, speed, layout checks)
- App & plugin maintenance
- Monthly performance summary (traffic, top products, sales)
- Priority email/text support
Why it matters:
You’ll always have a store that’s live, fast, and functional — without spending your own time learning every Shopify setting.
Pro Management — $250/month
Perfect for: Growing brands ready to drop new products, update visuals, and improve sales month over month.
This plan takes your store from “maintained” to strategically managed. We’ll handle the creative updates, marketing integrations, and ongoing optimizations that help your Shopify store perform better each month.
What’s included:
Everything in Starter Management, plus:
- Monthly homepage refresh (hero banners, featured products, drop highlights)
- SEO and content review (page titles, meta, descriptions)
- Email campaign setup (1 per month) via Shopify Email or Klaviyo
- Extended analytics report with action items
- Product collections reorganization for better shopping flow
- Shopify product feed updates (Instagram, Facebook, TikTok integration)
Why it matters:
You’ll look active, stay relevant, and see what’s actually working — all with pro-level consistency that keeps your brand top of mind.
Elite Management — $500/month
Perfect for: Established athletes, NIL collectives, and serious merch brands running frequent drops and campaigns.
Your brand is growing fast — and your store should move just as fast. The Elite plan is full-service monthly management, combining creative refreshes, launch strategy, analytics, and campaign execution.
What’s included:
Everything in Pro Management, plus:
- Full creative management (graphics, product mockups, homepage redesigns)
- Launch management for drops (countdown timers, banners, new collection setup)
- Conversion optimization review (layout, cart flow, checkout tweaks)
- Advanced analytics dashboard setup (Google Analytics, Meta Pixel, Shopify reports)
- Monthly strategy call or video review
- Email + SMS automation (flows, welcome series, abandoned cart)
- Marketing integrations (affiliate links, loyalty/rewards setup, app installs)
Why it matters:
You’ll have a partner who manages your entire e-commerce operation — design, optimization, and launch support — while you focus on growing your brand, fans, and content.
Shopify Fees
If you choose Basic plan + buy a new custom domain via Shopify:
- Monthly subscription: $39/month
- Domain cost: ~ $10-20/year (which breaks down to ~$0.80-$1.60/month)
- Transaction fees: 2.9% + $0.30 per sale (plus maybe extra if using non-Shopify Payments)
- So your fixed recurring cost: ~ $39/month + ~$1/month domain = ~$40/month (plus per-sale fees)
If you commit annually, you could reduce the monthly equivalent to ~$29/month for the plan, plus domain cost.
Tips, Tools, & Training
Shipping is calculated based on your location and the items in your order. You will always know the shipping price before you purchase.